product development game

inspired by actual events.

Imagine an awesome team working on a product launch. They’ve talked the investors into their idea, signed the contract and secured the seed funds. The milestones are set. The team feels the energy and joy of creation. The dreams are finally coming true. Welcome to the game. It is your turn now…

ITERATE is a cooperative simulation game for product development professionals. It is a unique sandbox experience of a software development process and product development lifecycle. Players experience a demanding environment and cooperate to overcome adversities.

ITERATE will spark your product management instincts. You will manage the development process. You will manage the budget and the revenue stream. You will strive to stay innovative and profitable. You will grow the team, deal with stakeholders, the market, the competition and more.

Imagine the euphoria of launching the 1.0 version of the product. Imagine the thrill when the future unfolds not quite as predicted. How will the team deal with volatility and complexity? Will their strategy hold? Will they manage to meet the goals before the stress level becomes unbearable or funds run out? Tough decisions need to be made. Welcome to the game. It is your turn now…

The game runs in turns, simulating Scrum Sprints. The players are guided through a sequence of Sprint Planning, Sprint Review and Sprint Retrospective, to experience how roles of the Product Owner, the Development Team and the Scrum Master must come together for the product to succeed. The goal is to deliver a valuable product and make profit. Preferably lots of it.

ITERATE immerses players in the universe of:

Complexity, uncertainty and risk
Iterative and incremental development
Empiricism and continuous adaptation
Release planning and budgeting
Software development and technical debt
Scrum roles, events and artifacts

Have you ever felt the energy and joy of creation? Or the bitterness when things were just the opposite of what you wanted them to be? We did. Many, many times. So we translated our experience to the game rules so that you can experience all of that in a safe, simulated and fun environment. It will become all clear why software projects are late and cost more than anticipated. More importantly you will learn what to do about it.

ITERATE is highly educational game for product development professionals. The game depicts iterative and incremental development process, and uses Scrum methodology as its backbone. It runs in turns called Sprints and guides the players through the sequence of Sprint Planning, Sprint Review and Sprint Retrospective, showing how the roles of the Product Owner, Development Team, Scrum Master and the stakeholder must come together for the product to succeed.

Future looks promising. Expectations are high. Plans are challenging. Reality bites. Myriads of situations to deal with, multiple strategies to try. How would you deal with the unknown? Would you choose to work harder or smarter? Would you pivot or not? Would you fight the competition or decide not to compete? The choice is all yours. Pick up your role and join the game.

Buy the game

basic game box

Fail safe and learn fast they say. Fail safe, learn fast and have fun we say. Play the game with your team, your colleagues and your customers. Increase the chances of succeeding with your next project.

The basic game set is for everyone who wants to play the game with their friends at home or at work. It is meant for 2 – 6 players and contains:

10 real-life gameplay scenarios with variants
80 real-life inspired events cards
67 product backlog cards
Multiple team member roles with distinct abilities and actions
Illustrated game manual
Game board and dice
10% lifetime discount for all subsequent purchases including future extension packs

Please note this version is for personal and non-commercial use only. See our facilitation program for the commercially enabled version.



Play the game

fail safe, learn faster

Attend a workshop led by our certified facilitators. Spend a day full of joy, inspiration and learning. It is a truly unique opportunity for 6 – 24 players. You will experience the ITERATE game in all its glory – the newest and the brightest version plus all the extension packs released to date – facilitated by seasoned product development professionals.

Our workshops are meant for Product Owners, Product Managers, entrepreneurs, developers, Scrum Masters and agile coaches. Anyone looking for inspiration in agile product management. You will learn what software product development feels like and how to achieve goals using an adaptive approach. Pick a date below. You can choose from commercial paid sessions, community free events or schedule a private session with us. Be sure to come back to this page often as more dates will be added soon.

– commercial sessions
– community events


Iterate Workshop

Centrum Konferencyjne Adgar Plaza | Adgar Plaza A, Postępu 17A, Warszawa, Poland
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    Rule the game

    facilitate game, have fun teaching others

    We believe learning is the most effective when it’s fun. That’s why we combine ITERATE with our teaching and that’s what the game was created for! Be it a basic Scrum workshop, advanced Scrum Product Owner course, new software team boot camp or a startup community meetup. Every single time we witness engagement, fun, energy and learning. Players tell us the game is addictive and they want to play more. Needless to say, we have as much fun playing the game as we have facilitating it! Now, we want you to share this joy with us. Learn more about our ITERATE facilitation program.

    I learned a lot during this game. I want my whole department to play to better understand the complexity of Product Owner role.
    Just like the real life, only the mechanisms around are more transparent.
    I had no idea how many different things affects Product Owner decisions.

    Private workshops

    no dates? no worries!

    Schedule a private workshop with us if you have a team of 6 and more. Drop us a line describing your needs and we will do our best to get back to you with an offer within 1–2 working days.