Product Development Game

the game of scrum. inspired by actual events

Imagine a small and awesome team working on a piece of great software. They’ve thought their strategy through, they’ve talked the investors into their idea and signed the contract. 3… 2… 1… The milestones are set and… we have a lift off! The team feels the energy and joy of creation. They see their dreams coming true.

PRODUCTIFY.IT™ is a cooperative simulation game for product development professionals. Players work together to experience a competitive environment and overcome adversities. Game rules and artifacts – the board, the cards and the dice – create a unique sandbox experience of a software development process and product development lifecycle.

PRODUCTIFY.IT™ will spark your project and product management instincts. You will manage the product development process to deliver business value and nurture technical quality to stay innovative and nimble. You will develop the team. You will deal with stakeholders, the market, the competition and more.

Imagine the thrill of pushing version 1.0 in to the users’ hands. Imagine the bitter-sweet taste of success and the taste of panic when the future unfolds not quite as predicted. Imagine that the situation changes rapidly and tough decisions must be made. How will the team deal with market volatility and the complexity of software development? What will their strategy be? Will they manage to complete the game before the stress level becomes unbearable or the funds run out? Welcome to the game. It is your turn now…

The game runs in turns, mimicking Scrum Sprints. The players are guided through a sequence of Sprint Planning, Sprint Review and Sprint Retrospective, giving the clear picture of how the Product Owner, the Development Team and the Scrum Master must all come together in order for the product to succeed. The goal is to deliver value and make profit.

PRODUCTIFY.IT™ immerses players in the universe of:

Complexity, uncertainty and risk
Requirements and expectations
Iterative and incremental development
Budgeting and contracting
Team growth and development
Empiricism and continuous adaptation
Modern software development concepts
Scrum roles, artifacts and events

Have you ever felt the energy and joy of creation? Or the bitterness when things were just the opposite of what you wanted them to be? We did. Many, many times. So we translated our experience to the game rules so that you can experience all of that in a safe, simulated and fun environment. It will become all clear why software projects are late and cost more than anticipated. More importantly you will learn what to do about it.

PRODUCTIFY! is highly educational game for product development professionals. The game depicts iterative and incremental development process, and uses Scrum methodology as its backbone. It runs in turns called Sprints and guides the players through the sequence of Sprint Planning, Sprint Review and Sprint Retrospective, showing how the roles of the Product Owner, Development Team, Scrum Master and the stakeholder all must come together for the product to succeed.

Future looks promising. Expectations are high. Plans are challenging. Reality bites. Myriads of situations to deal with, multiple strategies to try. How would you deal with the unknown? Would you choose to work harder or smarter? Would you pivot or not? Would you fight the competition or decide not to compete? The choice is all yours. Pick up your role and join the game.

Buy the game

basic game box

Fail safe and learn fast they say. Are you a startup owner? A product manager or a product owner? A software products enthusiast? Buy this game and give it a go with your friends. Fail safe and learn fast. Increase your chances of succeeding in real life.

The basic game set is meant for everyone who wants to play the game with their friends at home or at work. It is meant for 2 – 6 players and contains:

Game board
Team member cards
Product backlog cards
Role action cards
Improvement cards
Real life inspired events cards
Technical debt cards
Plenty of dice
Game manual and gameplay scenarios
10% lifetime discount for all subsequent purchases including future extension packs

Please note this version is for non-commercial use only. See our facilitation program for the commercially enabled version.



Play the game

fail safe. learn faster

Attend a workshop led by our certified facilitators. Spend a day full of joy, inspiration and learning. It is a truly unique opportunity meant for 6 – 24 players. You will experience the PRODUCTIFY.IT™ game in all its glory – the newest and the brightest version plus all the extension packs released to date – facilitated by our seasoned product development professional.

Our workshops are meant for Product Owners, Product Managers, entrepreneurs, developers, Scrum Masters and agile coaches. Anyone looking for inspiration in agile product management. You will learn how software product development feels like and how to achieve goals using an adaptive approach. Pick a date below. You can choose from commercial paid sessions, community free events or schedule a private session with us. Be sure to come back to this page often as more dates will be added soon.

– commercial sessions
– community events

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Rule the game

facilitate the game. have fun teaching others

We believe learning is the most effective when it’s fun. We often combine PRODUCTIFY.IT™ with our teaching – be it a basic Scrum workshop, advanced Scrum Product Owner training course, new software team bootcamp or a startup community meet up. Every single time we experience fun, energy and learning. Players describe the game as addictive and want to play more and more. The comments we get are very enthusiastic. Needless to say, we have as much fun playing the game as we have facilitating it! Now, we want you to share this joy with us. Learn more about our PRODUCTIFY.IT™ facilitation program.

I learned a lot during this game. I want my whole department to play to better understand the complexity of Product Owner role.
Just like the real life, only the mechanisms around are more transparent.
I had no idea how many different things affects Product Owner decisions.

Private workshops

no dates? no worries!

Schedule a private workshop with us if you have a team of 6 and more. Drop us a line describing your needs and we will do our best to get back to you with an offer within 1–2 working days.