Product Development Game

based on true stories

Imagine a small and awesome team working on a piece of great software. They chose the strategy, talked to the investors and signed the contract. They feel the energy and joy of creation, a thrill of pushing 1.0 version to the users’ hands and a bit of panic when the future unfolds not quite as predicted.

PRODUCTIFY.IT™ is a cooperative simulation game for product development professionals. Players work together to experience competitive environment and overcome adversities. Game rules and artifacts – the board, the cards and the dice – create unique sandbox experience of a software development process and product development lifecycle.

PRODUCTIFY.IT™ will spark your project and product management instincts. You will manage the product development process to deliver business value and nurture technical quality to stay innovative and nimble. You will grow the team. You will deal with the stakeholders, the market, the competition and more.

Imagine situation changes rapidly and tough decisions must be made. How will you deal with market volatility and complexity of software development? What would be your strategy? Will you complete the game before the stress level become unbearable or the funds run out?

The game runs in turns, mimicking Scrum Sprints. It guides the players through the sequence of Sprint Planning, Sprint Review and Sprint Retrospective, showing how the roles of the Product Owner, the Development Team and the Scrum Master must all come together for the product to succeed. The goal is to deliver value and be profitable.

PRODUCTIFY.IT™ immerses players in the universe of:

Complexity, uncertainty and risk management
Requirements and expectations management
Iterative and incremental product development
Budgeting and contracting
Team growth and development
Empiricism and continuous adaptation
Modern software development concepts
Scrum roles, responsibilities, events and artifacts

Have you ever felt the energy and joy of creation? Or the bitterness when things were just the opposite of what you wanted them to be? We did. Many, many times. So we translated our experience to the game rules so that you can experience all of that in a safe, simulated and fun environment. It will become all clear why software projects are late and cost more than anticipated. More importantly you will learn what to do about it.

PRODUCTIFY! is highly educational game for product development professionals. The game depicts iterative and incremental development process, and uses Scrum methodology as its backbone. It runs in turns called Sprints and guides the players through the sequence of Sprint Planning, Sprint Review and Sprint Retrospective, showing how the roles of the Product Owner, Development Team, Scrum Master and the stakeholder all must come together for the product to succeed.

Future looks promising. Expectations are high. Plans are challenging. Reality bites. Myriads of situations to deal with, multiple strategies to try. How would you deal with the unknown? Would you choose to work harder or smarter? Would you pivot or not? Would you fight the competition or decide not to compete? The choice is all yours. Pick up your role and join the game.

Buy the game

basic game box

Fail safe and learn fast they say. Are you a startup owner? A product manager or a product owner? A software products enthusiast? Buy this game and play with your friends. Fail safe and learn fast. Increase your chances of succeeding in real life.

Basic game set is for everyone who wants to play the game with friends at home or at work. It is meant for 2 – 6 players and contains:

Game board
Team member cards
Product backlog cards
Role action cards
Improvement cards
Real life inspired events cards
Technical debt cards
Plenty of dice
Game manual and gameplay scenarios
20% lifetime discount for all the extension packs

This version if for non-commercial use only. See our facilitation programme for commercially enabled version.



Play the game

fail safe, learn faster

Attend a workshop led by our certified facilitators. Spend a day full of joy, inspiration and learning. This is a truly unique opportunity meant for 6 – 24 players. You will experience the PRODUCTIFY.IT™ game in all its glory – the newest and the brightest version plus all the extension packs released to date – facilitated by our seasoned product development professional.

Our workshops are meant for Product Owners, Product Managers, entrepreneurs, developers, Scrum Masters and agile coaches. Anyone looking for inspiration in agile product management. You will learn how the software product development feels like and how to achieve the goals using an adaptive approach. Pick a date below. You can choose from commercial paid sessions, community free events or schedule a private session with us. Be back to this page often as more dates will be added soon.

– commercial sessions
– community events

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Rule the game

facilitate the game and have fun teaching others

We believe learning is most effective when it’s fun. We often combine PRODUCTIFY.IT™ with our teaching – be it a basic Scrum workshop, advanced Scrum Product Owner training course, new software team bootcamp or a startup community meet up. Every single time we witness fun, energy and learning. The players say the game is addictive and that they want to play more and more. The comments we get are enthusiastic. Needless to say we have as much fun playing the game as we have facilitating it! Now we want you to share this joy with us. Learn more about our PRODUCTIFY.IT™ facilitation programme.

I learned a lot during this game. I want my whole department to play to better understand the complexity of Product Owner role.
Just like the real life, only the mechanisms around are more transparent.
I had no idea how many different things affects Product Owner decisions.

Private workshops

no dates? no worry!

Schedule a private workshop with us if you have a team of 6 and more. Drop us a line describing your needs and we will do our best to return to you with an offer in 1–2 working day.